Creativity as intelligence
WE CHOOSE THE BEST FOR OURSELVES AND WE OFFER YOU THE BEST WE CAN PRODUCE
Doing a marketing blast and paying lots of athletes for statements would require a totally different allocation of our spendings. With a lower product cost and marketing being minimum 25-40% of the price, you could actually afford it.
Then you may “buy” more attention in targeting and never-ending retargeting your users. But it just wouldn't be true. You would not feel it. And somehow it goes against what we believe Fitness is all about.
We choose to let creativity guide us. Learning and listening with compassion to our users. Because at the end of the day what they want and what we want is supposed to be the same.